Die digitale Hashtag-Kampagne rund um #CoronaEltern und #CoronaElternRechnenAb: Twitter-Positionierungspraktiken in der Pandemie
Schlagworte:Twitter, hashtags, COVID-19, pandemic, digital activism, community, protest, positioning
As kindergartens and schools closed down during the first wave of the COVID-19 pandemic in Germany, two hashtags emerged on Twitter: #CoronaEltern (#CoronaParents) and #CoronaElternRechnenAb (#CoronaParentsDocumentTheCosts). In this paper, we examine the positioning practices around both hashtags as expressions of “digital activism” (Joyce 2010: VIII). One characteristic of the hashtag campaign is that political demands are hardly ever made directly. Rather, the participants resort to five main linguistic patterns: (1) they address different target groups; (2) they refer to different protagonists; (3) in the subcorpus #CoronaEltern specifically, they constitute themselves as a collective through (4) the recurring use of first-person narratives; (5) and generalization and typification. Our findings show that #CoronaParents are not just parents in times of a pandemic: #CoronaParents are only those who see themselves as such, participating in an evolving, at times misunderstood community.
Copyright (c) 2023 Naomi Truan, Friederike Fischer
Dieses Werk steht unter der Lizenz Creative Commons Namensnennung - Weitergabe unter gleichen Bedingungen 4.0 International.